Bernhard Schieber

Generic and issue-specific frames

Knowledge

Generic and issue-specific frames form a typology of media frames. Issue-specific frames capture aspects peculiar to one topic and offer detail but poor comparability, while generic frames, such as conflict or human interest, recur across topics and contexts and allow comparison across issues.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Analytical Frameworks, Typologies & Heuristics

Organizes dimensions, distinctions, types or questions so that a situation can be examined systematically. A framework supplies structure, a typology distinguishes forms, and a heuristic offers a usable way to orient judgment.

Executive Insight BriefFraming: Audit How Communication Organizes the DecisionRead the brief →

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