Entman’s formulation links selection and salience with problem definition, causal interpretation, moral evaluation, and treatment recommendation. Not every frame performs all four functions. Analysts examine message organization and audience interpretation separately, preserving the difference between promoting a frame, establishing an effect, and demonstrating deceptive communication.
- FamilyModel
- Category of its source unitAnalytical Frameworks, Typologies & Heuristics
- DomainMeaning & Clarity
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Analytical Frameworks, Typologies & Heuristics
Organizes dimensions, distinctions, types or questions so that a situation can be examined systematically. A framework supplies structure, a typology distinguishes forms, and a heuristic offers a usable way to orient judgment.