Embeddedness is the idea that economic action takes place inside ongoing social relations rather than apart from them. It overlaps with notions such as social capital and guanxi without being equivalent to them, and embeddedness through third parties can bear differently on trust across cultures.
- Entry typeKey concept
- Category of its source unitTheories & Explanatory Models
- DomainOrganization & Structure
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.
Editorial orientation · Category
Theories & Explanatory Models
Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.