Distortion is alteration of a signal, message, or account relative to a specified reference. It can occur through technical interference, selective emphasis, omission, translation, or deliberate manipulation, and its identification requires stating what has changed and what is being compared.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.