Deception is communication intended to create or sustain a belief the communicator considers false. It differs from a mistaken statement without misleading intent. Apparently accurate wording can serve deception, and confidence in an impression of a speaker is not sufficient evidence that deception occurred.
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Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.