Bernhard Schieber

Content and relational meaning

Knowledge

Content and relational meaning are the two levels a message can carry at once: what it says, and how it indicates that a relationship or situation should be understood. Ambiguity or contradiction between these levels can complicate interpretation, particularly when participants cannot discuss the framing openly.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Paradigms, Traditions & Metatheories

Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.

Executive Insight BriefThe Social Matrix: Diagnose Communication Across LevelsRead the brief →

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