Bernhard Schieber

Comparison level for alternatives

Knowledge

Comparison level for alternatives concerns the outcomes expected from the best available alternative to a relationship. It helps explain dependence and decisions to stay or leave. Those decisions need not follow directly from satisfaction with the present relationship.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefSocial Exchange Theory: Read Reciprocity Together With Dependence and AlternativesRead the brief →

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