Bernhard Schieber

Communication plan complexity

Knowledge

Communication plan complexity is the number of alternatives, contingencies, and differentiated routes represented in a communication plan. These options can improve readiness while increasing retrieval and coordination demands, so additional complexity can reduce fluency under some conditions rather than always helping.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefPlanning Theory of Communication: Repair the Right Level of a Failed MessageRead the brief →

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