Bernhard Schieber

Communication model

Knowledge

A communication model is a deliberately simplified representation of part of communicative reality. It makes selected actors and relationships visible and easier to analyze, while requiring explicit recognition of the assumptions it rests on and of the elements it leaves out.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Analytical Frameworks, Typologies & Heuristics

Organizes dimensions, distinctions, types or questions so that a situation can be examined systematically. A framework supplies structure, a typology distinguishes forms, and a heuristic offers a usable way to orient judgment.

Executive Insight BriefModel Literacy: Use Simplification Without Losing the SystemRead the brief →

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