Cognitive pretesting is pre-launch testing of a survey or instrument in which trial respondents reveal how they interpret question wording and whether answer options function. It exposes comprehension problems that readability formulas or the mere layout of items can miss.
- FamilyTool
- Category of its source unitResearch & Analysis Methods
- DomainEvidence & Evaluation
What these mean
Editorial orientation · Family
Tool
In this series, Tool names the editorial family primarily used to act on, examine, measure or organize communication. It includes instruments, methods, practices, protocols, codes and institutional arrangements. Membership does not certify effectiveness, portability or safe use in every setting.
Editorial orientation · Category
Research & Analysis Methods
Establishes procedures for collecting, coding, comparing or interpreting information for inquiry or analysis. Its contribution is a defensible route from observations or materials to an account, finding or interpretation.