Communication · Executive Insight Brief · 171
An invitation cannot create trust on command
Kapwa shows how shared identity distance trust and obligation shape what people can safely say hear and contest
Premise
Virgilio G. Enriquez used kapwa to describe a shared identity in which self and other remain distinct without becoming socially separate. The other person is not treated as a wholly external object. This relational premise shifts communication analysis toward how requests, feedback, disclosure, participation, and conflict position people within a common social field, not only whether messages move efficiently.
Enriquez’s 1978 formulation belongs to Sikolohiyang Pilipino, an indigenous psychology project that theorizes from Filipino language, history, and experience rather than assuming imported constructs are equivalent. Kapwa is therefore not simply a local name for collectivism, empathy, or closeness. Its contribution is methodological as well as conceptual: relational language can generate theory and challenge the categories used to diagnose interaction.
What the model is: Kapwa — Shared Self as the Core of Filipino Interaction in Knowledge →

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- Why this matters
- Risks and limits
- Executive takeaway
- Key questions
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- CategoryConcepts & Constructs
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What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Concepts & Constructs
Delimits an entity, property, relation or condition relevant to understanding communication. Its principal contribution is to clarify what something means, which features constitute it, and how to recognize or distinguish it.