Communication · Executive Insight Brief · 286
Hearing is not permission to reuse
Use seven relational principles to govern listening, interpretation, reuse, and return before extracting organizational lessons from Indigenous stories.
Premise
Indigenous Storywork changes the executive question from “What insight can we extract?” to “What responsibilities arise because this story was entrusted to us?” Jo-ann Archibald Q’um Q’um Xiiem developed the framework through sustained learning with Coast Salish Elders and storytellers. Stories are treated as knowledge-bearing relationships linking storyteller, listener-learner, community, place, and context—not as inert data. For organizations, that limits the assumption that a story shared in consultation, training, or research automatically becomes reusable content.
What the model is: Indigenous Storywork in Knowledge →
Continue in the series
- The essential model
- Why this matters
- Risks and limits
- Executive takeaway
- Key questions
- Selected sources
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- FamilyTool
- CategoryResearch & Analysis Methods
- DomainAcross Cultures
What these mean
Editorial orientation · Family
Tool
In this series, Tool names the editorial family primarily used to act on, examine, measure or organize communication. It includes instruments, methods, practices, protocols, codes and institutional arrangements. Membership does not certify effectiveness, portability or safe use in every setting.
Editorial orientation · Category
Research & Analysis Methods
Establishes procedures for collecting, coding, comparing or interpreting information for inquiry or analysis. Its contribution is a defensible route from observations or materials to an account, finding or interpretation.
- KnowledgeIndigenous Storywork
- Related briefEtuaptmumk: Govern What Counts as Knowledge Before Asking for Input