Bernhard Schieber

Griot Oral Narrative: Design Memory as a Relational Practice

Communication · Executive Insight Brief · 156

An archive cannot tell the whole history

Authority audience occasion performance and provenance determine what organizational history can do

Premise

Organizational memory is not simply information stored for later retrieval. In Mande griot practice, history is performed through relationships among the jeli, audience, occasion, patronage, genealogy, music, and present need. A performer may preserve narratives while also praising, counseling, mediating, and reshaping how a community interprets its past. Memory and social action occur in the same event.

Simon Adewale Ebine formalized oral narrative and performance as a communication system in a 2019 study of Manding examples. Jan Jansen’s fieldwork among Kela bards emphasized diplomacy, while Thomas Hale documented wider diversity among griots and griottes. These scholars describe dimensions of inherited practices; they did not invent the cultural institution or establish one uniform West African role.

Griot Oral Narrative — An archive cannot tell the whole history. Executive Insight Brief 368 by Bernhard Schieber.

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