Bernhard Schieber

Interactional Pragmatics: Change the Cycle That Keeps Recreating the Conflict

Communication · Executive Insight Brief · 019

The update keeps the fight alive

Recurring communication problems persist when content, relationship, sequence, codes, and power remain hidden inside the exchange

Premise

Many executive conflicts survive clearer wording because the literal content is not the whole problem. In Pragmatics of Human Communication, Paul Watzlawick, Janet Beavin, and Don Jackson shifted attention from isolated messages and personal traits to patterned interaction: what behavior does within a relationship and how apparently reasonable responses become a self-reinforcing cycle.

The executive value is diagnostic. Instead of deciding which person started the problem, leaders can map how each response maintains it, which relationship claim is embedded in the content, and where participants divide the continuous sequence into competing causes. Circular analysis identifies a system to change without erasing history, power, or accountability.

Interactional Pragmatics — The update keeps the fight alive. Executive Insight Brief 019 by Bernhard Schieber.

Continue in the series

  • The essential model
  • Why this matters
  • Risks and limits
  • Executive takeaway
  • Key questions
  • Selected sources

The full brief is part of the complete collection of Executive Insight Briefs.

Get the volumes →

Or start with a brief you can read in full →

New works are announced in The Debrief. Subscribe →

Brief 0Axiom 0: Communication is EverythingRead the axiom →
What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

All Communication briefs · Knowledge