From Books on Communication, in the Communication series.
Why a Correct Intervention Fails
Bernhard Schieber
Understand it · The author’s work, and the purpose of communication itself
The diagnosis was right. The intervention was right. And twelve months later, nothing had changed.
Every work of this series answers its own question: what a term means, what the field knows, where a model works, where a failure hides. One question remains, and it is the one that costs the most: why does a correct intervention fail?
The answer of this book is narrow, and that is its strength. Every communicative act holds four agencies, each whole: the individual, the group, the organization, and society. Each contains the other three. Intervene as if the act had one, and what remains is a void that none of them can fill.
This is an author’s book, written from a position: by someone who has commanded, led, researched and reflected, often in the same room. It draws on the whole series and reaches beyond it, across the disciplines that each saw one side of the act.
Written last, to be read last: the purpose from which the series was built.
There was never a scale to choose.