Technology Acceptance Model 2 extends TAM with social influence and cognitive instrumental processes. Venkatesh and Davis examined it in four longitudinal field studies. It retains the focus on acceptance while making social and work-related contributions explicit; acceptance remains distinct from organizational benefit or implementation success.
- FamilyModel
- Category of its source unitTheories & Explanatory Models
- DomainOrganization & Structure
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Theories & Explanatory Models
Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.