Reframing changes the conceptual or emotional frame through which a situation is understood, offering a different meaning or response while the same facts can remain. It works on an existing interpretation. The act of reframing alone does not establish accuracy, appropriateness, or ethical acceptability.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.