Bernhard Schieber

Impression Management: Psychological Development

Knowledge

Psychological impression-management scholarship examines motives and practices involved in influencing how others perceive the self. Leary and Kowalski distinguish motivation from construction of impressions. This later development complements Goffman’s interactional sociology while retaining a different analytic level, and it does not make all self-presentation deceptive.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Analytical Frameworks, Typologies & Heuristics

Organizes dimensions, distinctions, types or questions so that a situation can be examined systematically. A framework supplies structure, a typology distinguishes forms, and a heuristic offers a usable way to orient judgment.

Executive Insight BriefDramaturgical Analysis: Align the Scene with the ClaimRead the brief →

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