A feedback loop is a circular process in which the effects of activity return and modify later behavior. Balancing loops counteract change; reinforcing loops amplify it. Communication can participate in these patterns. Balancing feedback does not guarantee smooth stability and can involve oscillation.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.