BernhardSchieber

Extended Parallel Process Model

Knowledge

The Extended Parallel Process Model explains responses to threatening messages through perceptions of severity, susceptibility, response effectiveness, and personal ability to act. It distinguishes efforts to control danger from efforts to manage fear, without treating strong warnings or perceived efficacy as guarantees of protective behavior.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefExtended Parallel Process Model: Threat Without Efficacy Creates the Wrong ResponseRead the brief →

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