Deep mediatization examines social transformation as digital infrastructures, datafication, and connectivity become increasingly embedded across social domains. It focuses on dependence on interconnected technical systems, extending attention beyond particular messages or individual media organizations to the conditions under which social activity takes place.
- Entry typeKey concept
- Category of its source unitParadigms, Traditions & Metatheories
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.
Editorial orientation · Category
Paradigms, Traditions & Metatheories
Provides a broad intellectual perspective within which multiple concepts, theories or investigations are developed. Traditions carry histories and commitments; metatheories examine how theories themselves are organized or related.