Context comprises the circumstances that make a message intelligible: surrounding discourse, knowledge, relationships, activities, and institutional conditions. Participants can interpret those circumstances differently and reshape them through interaction. Removing a statement from its setting can change what it appears to mean or do.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.