Bernhard Schieber

Conceptual Peg Hypothesis

Knowledge

The conceptual peg hypothesis treats a concrete cue as a route back to a compound mental image. Reactivating that image can help retrieve its associated item. The distinction concerns the role of the cue, not a guarantee that every concrete illustration improves memory.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefDual Coding Theory: Give the Second Representation a Distinct JobRead the brief →

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