Bernhard Schieber

Communication orientation

Knowledge

Communication orientation is the cooperative, neutral, or noncooperative stance participants bring to an interaction. It conditions whether added cues support coordination or expose vulnerabilities to exploitation. The stance can change during an exchange and should not be treated as a fixed personality label.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefCommunication Orientation Model: Diagnose Cooperation Before Adding CuesRead the brief →

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