Bernhard Schieber

Communication Accommodation Theory

Knowledge

Communication Accommodation Theory examines adjustments in communication and how others interpret them. Convergence, divergence, and maintenance can express identity, solidarity, or distance, with their effects depending on perceived motives, expectations, power, and whether the adjustment fits actual needs rather than stereotypes.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefCommunication Accommodation: Adapt Without Erasing DifferenceRead the brief →

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