BernhardSchieber

Anxiety/Uncertainty Management (AUM) Theory

Knowledge

Anxiety/Uncertainty Management Theory explains interpretation in unfamiliar encounters through managing apprehension and uncertainty, with attentive checking of assumptions rather than elimination of ambiguity. Effective communication depends on revisable understanding, not simply confidence, comfort, or knowledge of national customs.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefAnxiety and Uncertainty: Keep Cross-Boundary Judgment OpenRead the brief →

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