An affordance is a possibility for action arising between a user and a medium or environment. Communication-media examples include visibility, persistence, editing, and displaying connections. These possibilities depend on technical and social conditions and on use, rather than guaranteeing a particular effect.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.