Adaptation is a change in communication made in response to a person, purpose, medium, or situation. It can involve revising language, pace, examples, format, or participation so that the exchange fits its circumstances rather than repeating an established approach unchanged.
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What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.