Take one communicative act that matters in your organization. Find out what is holding it up at four scales — and what would still be there on Monday if the people behind it were gone.
Choose the act
Not a department, not “our communication”. One act you can point to: something said, signed, handed over or decided that matters when it goes wrong.
Describe it in a few words.
The four scales
These are not four layers to examine in sequence. They are present, whole, in the same act. Select a scale to answer its questions; answer all four.
The subtraction test
Remove each participating agency in turn and see whether the act survives. What survives the removal was context. What kills the act was holding it up.
Your map
This is a diagnostic instrument, not a measure of whether your communication is good. It tells you what you own and what you are renting. It does not tell you which arrangement communicates best — nothing establishes that.
Next step
You now know which parts of this act are held up by people who will not be here in three years, and which are held up by something that cannot leave. The harder part is deciding what to constitute, what to let go, and which channel would tell you that you are wrong.
That is the comparison worth running across your critical acts — at every scale, with the routing, the standing and the records in front of us.
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