Bernhard Schieber

Dramatism and the Pentad: Test the Grammar Behind the Remedy

Communication · Executive Insight Brief · 459

Every explanation assigns a motive

Burke’s pentad reveals how organizational explanations assign motive by privileging acts, scenes, agents, agencies, purposes, and the relationships among them

Premise

Explanations do organizational work before anyone chooses a remedy. A missed target can be attributed to market conditions, a reckless leader, a flawed process, inadequate tools, or a misguided objective. Each account makes a different intervention appear natural because each quietly assigns motive and responsibility in a different way.

Kenneth Burke’s dramatism turns that hidden grammar into an object of analysis. The pentad asks how discourse constructs act, scene, agent, agency, and purpose, then examines the ratios among them. Its executive value appears when one explanation has become so familiar that it no longer looks like an interpretation.

Dramatism and the Pentad — Every explanation assigns a motive. Executive Insight Brief 130 by Bernhard Schieber.

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Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

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Analytical Frameworks, Typologies & Heuristics

Organizes dimensions, distinctions, types or questions so that a situation can be examined systematically. A framework supplies structure, a typology distinguishes forms, and a heuristic offers a usable way to orient judgment.

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