Communication · Executive Insight Brief · 053
Make the requested action practicable
People may value an outcome yet fail to act because they do not believe they can perform the required behavior under real conditions
Premise
Leadership communication often explains why an action matters but neglects whether people believe they can execute it. Albert Bandura’s self-efficacy construct addresses the judgment, ‘Can I organize and perform this behavior here?’ People with similar knowledge or ability can differ in initiation, effort, and persistence because their efficacy beliefs differ.
The executive distinction is precise. Self-efficacy is not outcome value, general confidence, self-worth, objective skill, incentive, or permission. An audience can accept the goal yet feel unable to act; it can feel capable yet see no benefit. Communication must diagnose capability belief alongside knowledge, skills, motivation, resources, and environmental opportunity.
What the model is: Self-Efficacy in Knowledge →
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- FamilyModel
- CategoryConcepts & Constructs
- DomainPersuasion & Argument
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Concepts & Constructs
Delimits an entity, property, relation or condition relevant to understanding communication. Its principal contribution is to clarify what something means, which features constitute it, and how to recognize or distinguish it.
- KnowledgeSelf-Efficacy