Walton and McKersie’s theory views negotiation through four interacting processes: distributing outcomes, creating joint gains, shaping relationships, and obtaining internal agreement. It helps negotiators understand how a proposal can influence material interests, trust, and constituency support simultaneously, making ratification part of preparation.
- FamilyModel
- CategoryTheories & Explanatory Models
- DomainConflict & Negotiation
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Theories & Explanatory Models
Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.